H&M Communication Campaign Case Study Example | Topics and Well Written Essays - 2000 words

H&M Communication Campaign - Case Study Example The realisation of that potential, however, is contingent upon the formulation and implementation of a market plan as which would create consumer awareness of the brand, on the one hand, and incite the purchasing decision on the other. This necessitates the capitalisation upon both Madonna and H&M's already existent market appeal and pre-existing consumer loyalty and trust. To ensure the popularisation of the brand, it is imperative that M by Madonna engage in a marketing communication campaign designed to disseminate information about the line and to familiarise the consumer fashion market with it. The primary goal of the campaign is to increase market awareness of the line, with campaign success measured in terms of message penetration as evidenced through sales figures. The campaign will be comprised of a mix of advertising and public relations, supported with direct mail. Paid advertisements will target the defined global consumer segment and public relations, the launching of the lines in various markets. Advertising will consist of magazine, billboards (outdoor advertising) and TV. Public relations will consist of the distribution of promotion packages at the launch events, with the former being highly publicised events featuring celebrity guests. M By Madonna offers the trendy young consumer an entire fashion range at an affordable price. Realising the importance of dress as a statement about who one is and where one is heading, the line extends consumers the opportunity to look fashionable and expensive' without having to pay dearly for it. 3 Background Founded in 1947, H&M has grown from a small Swedish fashion outlet to one of the world's largest fashion retailers, with over 1,300 stores and operations in 24 countries. Always associated with the youth market, H&M provides both male and female fashion consumers with trendy, often jet-setting, fashions and high quality products at affordable prices (Nolan, 2006). As such, it provides the youth market with the haut couture look at retail prices. The Madonna-H&M venture is a potentially promising addition to the youth fashion market. The resultant line, M By Madonna, provides the youth consumer with an entire range of youth clothing and accessories, suitable for wear at the office, at university/school, for leisure, formal and casual occasions. It is, in other words, a highly varied, multi-purpose line. M By Madonna combines between youthfulness and elegance and, as such, provides the fashion consumer with timeless, multi-purpose and multi-occasion designs. Distributed to fashion stores across the world, not to mention H&M outlets in March 2007, the line has tremendous market potential should the campaign succeed in capitalising upon both H&M and Madonna's market reputations and consumer appeals. 4 Situation Analysis 4.1 Goals The primary goal of this communication campaign is to create consumer awareness of them by Madonna line and disseminate relevant information regarding points of purchase, whether physical (stores) or virtual (web) locations. The secondary goal is to raise the visibility level of M By Madonna, in what has often been referred to as an increasingly retail-crowded consumer market environment and to establish awareness of the line as the optimal youth fashion choice. Other goals can be expressed as follows: Positioning of the line Branding Influencing positive consumer perceptions of he fashion line, thereby inciting the purchase

Fossil Evidence Essay Example for Free

Fossil Evidence Essay 1. A. Fossil evidence has been used to support evolution. Paleontologists have dug up old bones and other things that were preserved in sedimentary rock. All of these things that were found show evidence that there was life long ago, however that’s not the only thing these fossils show. Fossils also show that there have been changes in the organisms that have inhabited this earth. The reason it supports that is once we compare the fossils to another organism, by using many different techniques, we can then see how the fossil from back then has adapted and evolved into this new organism. However it is still the same organism just modified to the environment it lives in during that time period. Just like everything else that has positives, this also has some negatives. One of the weaknesses of fossil evidence is that many organisms that died never got preserved because of where they were located. Not only were some organisms not fossilized, but some fossils were destroyed by geological processes. That leaves only some to be found. Despite these weaknesses the fossil record is still a great tool to show us the biological change that has occurred over vast amounts of time. B. The relationship between many organisms can be traced back to a common ancestor. As time progresses organisms evolve and change from this common ancestor, making it harder to just see the relationships between organisms. There are three types of evidence that explains how organisms can be related and that it just is the organism evolving; comparative anatomy, comparative biochemistry, and comparative embryology. One of the ones I am discussing is comparative biochemistry which is when you compare organisms by the similarity of their DNA, proteins, genes, gene products and their common genetic code. DNA, RNA, the genetic code and proteins are similar in all organisms. When the genetic and molecular similarity between species is great, that means that those two species are closer to sharing a common ancestor. The second one I will explain is comparative anatomy. This also shows that organisms share a common ancestor, but proves it by the similarities of the organism’s anatomical structure. You look at the organism’s body parts and their anatomy and look to see if there is any connection between the organisms. There are two major concepts to comparative anatomy; homologous structures and analogous structures. Homologous is when the structures are  similar due to common descent. While analogous is when structures are similar because they evolved in similar environments. You do this by taking the bone structures and looking the appendages, because that is where you can see if one or multiple organisms have the same bone structure for that particular area.

Killing and non-killing religions

Killing and non-killing religions Introduction: In the current times, the world is vulnerable to terror attacks. Some of these terrorism activities are always associated with extreme religious organizations. Take for instance, the ISIS, a terror organization operating in Iraq and Syria (Armstrong, 2014). This terror group justifies the killing of non-Muslims on religion. They wrongly believe that the Quran gives them authority to kill and maim anyone who is not practicing Islam. This paper seeks to explain the concept of killing and non-killing religions. It further seeks to identify, which of these is associated with modern day terrorism. This paper takes a stand that killing religions are mostly associated with modern day terrorism. Killing and Non Killing Religions: Non-killing refers to attitudes and actions intended to prevent or stop international acts of killing human life. This is a term that seeks to speak against violence, and it promotes a peaceful co-existence. Non-Killing can be used to refer to a religious belief that does not advocate for violence. Examples of such religions include Buddhism, Hinduism, Christianity, Judaism, etc (Docker, 2008). These are regarded as non-killing religions, because their teachings advocate against violence. Take for instance in Christianity, the bible teaches that if a person hits you on one cheek, then give him another cheek to hit. This means that a Christian should not take any retaliatory measures, such as paying violence with violence (Docker, 2008). Killing religions on the other hand advocate for the elimination of anybody who goes against its command. An example includes a religion that supports the murder or killing of people, who do not ascribe to its values (Pallmeyer, 2003). Controversy exists on whether Islam is an example of a killing religion or not. This is because there have been different interpretations of the teachings of Islam. One interpretation is of the need to kill anybody who does not practice Islam. Other hand, other Islamic scholars argue that this is not correct. This is because Islam seeks to embrace other religions (Docker, 2008). However, this is an issue of debate. In a nutshell, while most Muslims view religion and morality as a means of achieving peace, few of them see violence as a means of achieving it. The group view jihadists as an aberration of Islam that offers little more than oppression, religious police, veiled women, and disavowal of modern science. Differences Christians (Nonkilling Religion) believe that God sent Christ to correct the deviations of the Jews. Muslims on another hand trust that God sent Prophet Mohammed, his final prophet, to correct the deviations of the Christians. They believe that Christianity is not a true representation of the teachings of God (Docker, 2008). For example, the two depart on the use of violence to spread their religion. For instance, one of the teachings of Christianity is that he who lives by the sword, will also die by the sword. This is a condemnation of violence, and it is seeking to promote a peaceful co-existence amongst one another. The Quran teaches that anyone who tries to leave the religion should be punished. By looking at these facts, it is possible to denote that Christianity and Islam are two very different religions, and they propagate different values and beliefs. Buddhism and Hinduism are other non-killing religions (Pallmeyer, 2003). These religions believe in a peaceful co-existence amongst one another. Furthermore, Buddhism believes that to achieve ultimate peace, there is a need of an individual to constantly meditate. Hinduism believes in the existence of many gods, and goddesses. On this fact, this religion embraces other religions, and their beliefs. This is unacceptable in Islam. Islam does not tolerate any other religion, and they believe that no God exists, apart from their god, who is called Allah. It is because of this fact that Islamic extremists are willing to kill, for Allah (Pallmeyer, 2003). The violent advocation of Islamic beliefs is referred to as Jihad. Jihad refers to an action aimed at exerting effort for purposes of achieving a desired outcome. Muslims normally fight Jihad on two levels. The first level, is the war against Satanic accusations, poverty, and diseases (Pallmeyer, 2003). The second Jihad is fought against any person who is viewed as going against the principles and doctrines of Islam. Non-killing religions do not support any type of violence, nor do they have any violent ideologies, such as jihad. Islam stresses that anyone who does not convert to Islam, should be killed, or enslaved. The other non-killing religions do not have these provisions (Pallmeyer, 2003). For them, those who do not agree with their dogmas are never slayed or killed. In this view, we can appreciate the fact that these two religions do contrast in huge steps. While the former propagates for killing the rebels or making them slaves, the latter focuses on tolerance and peace. They do these based on Koran's Allah doctrines. In addition, in case a Muslim brother gets into the way of murdering the non-Muslims, Islam permits that such an individual is slain. They can go into the levels of leveling a neighborhood to finish off infidel (Pallmeyer, 2003). In this sense, Islam regards these types of killings as piety, and it sees nothing wrong with it. For example, the word Boko Haram means that Western Education is sinful. This is a religious extremist group that is found in Northern Nigeria and it advocates for the Islamization of Nigeria. In the pursuit of their goal, they burned schools, kidnaped hundreds of children, and left causalities numbering in thousands. Their suspected links with the al-Qaeda in the Maghreb and al-Shabaab in Somalia has made Boko Haram a real menace in the eyes of U.S national security. The other non-killing religions calls for loving your neighbors as you love you. So the notion of killing to gain something is seen as evil in these forms of religions. In comparison to Christianity, Islam does not offer a chapter about love, 1 Corinthians 13.There exist no parable of Good Samaritan (Docker, 2008). The call to personal holiness doesn't exist entirely. There is no hope for personal salvation by way of sinless sacrifice just as Christ did upon Calvary. The hope of eternal bliss in holy heaven is non-existent (Ellens, 2004). The sacrifice of laying down the life of one person is not present in Islam. Instead, it is killing others that will let you gain eternity (Docker, 2008). The love for a neighbor is absent in totality among the killing religions. This is seen amongst the Boko Haram militants. This people kill, with the argument that they are advocating for the adoption of Islamic principles. Prophet Mohammed was a political leader, and the Koran had much to say about how to organize a well-run society in a manner that promotes peace and justice. The two make it true by saying that, modern day Muslims find it very absurd to separate religion from Government. It begs the question, why would human law be above the law of God. It is on this baseline that we find so many extremists rising up to counter government forces in all manner of wicked bloodshed strategies (Docker, 2008). They do not think about who they might be putting in danger, but their main focus is selfishness. In other world religions, the reverse is very evident, Killing is not allowed and is regarded very evil. Such acts attract punishments ranging from eternal condemnation and torture. In these religions, there is the separation of religion and government structures (Docker, 2008). The holy book of Muslims is the Koran. It is a compilation of God's laws which were revealed to Mohammed.. Mohammed is respected by most Muslims as a prophet of God and not as an extension of God. Christ in His works here on earth claimed to be God. Mohammed was a mortal appointed by God to proclaim the message of peace and enlightenment and in this sense; he had no supernatural powers (Ellens, 2004). To Christianity, it is contrary to these. Christ in his ministry among the Jews did many miracles that culminated into very many people following His doctrine. This includes raising the dead, healing the sick, etc. For Him, many people believed in eternal bliss in holy heaven because He was an extension of God Himself. Modern Day Terrorism Modern day terrorism is deeply associated with killing religions. Take for example, Islam. Most terrorism groups that emerge, normally associate themselves with Islam. An example is Al-Qaeda, whose leaders called for Jihad, against the Americans and the Israeli interests (Ellens, 2004). This is because they believed that America and Israel were working against the interests of Islam. The Quran encourages Muslims to take captives during instances of war (Armstrong, 2014). This can only happen when a jihad is declared. This is the reason why most terror groups normally cite a Jihad, when engaged in terrorism activities. It might be true theoretically, but modern day terrorism is evident on the verses from Koran like the one above. A lot of emphases are on the jihad as means of seeing the wonderful life ahead of us. In this regard, extremists like the al-Qaeda, al-Shabab and the Boko Haram of Nigeria take it upon themselves to control governments by either hijacking planes, children or just killing using bombs (Armstrong, 2014). What matters to them is exerting fear and anxiety among innocent citizens at the expense of their selfish endeavors. There is a very strong association between modern day terrorism and faith. These words are well depicted in the brutal killing of Cpl. Nathan Cirillo by a recent Muslim convert called Michael Zeharf-Bibeau. In his submission, he states that it very absurd for a Muslim convert to go on a shooting spree in the Canadian parliament (Docker, 2008). In as much as it is visible that the religion has something to do with behavior, other factors also can contribute. For instance, neglect on upbringing, ideology, mental problems and even criminal past and drug addiction. But of the stated reasons religion has the strongest relation with what Bibeau did in Canada (Docker, 2008). The precipitation of modern day terrorism resurgence of armed and radical jihadi movements are two in nature.First is the revolutionary ideals and ideology of the 1979 Iranian revolution and secondly, the practical application of jihad against the Soviet Union's occupation of Afghanistan. Conclusion Religious terrorism is the political insurgency by members of a certain group of doctrinal faith in trying to avert the effects of the stated political system. In this sense, anything that results from such an arrangement is viewed as a huge blessing to the people fighting for that course. Modern day terrorism is visible by many groups of the Islamic faith who have a baseline of bloodletting. The recent events in the United States on September 11, 2001 showed the lengths at which these extremists can extend to. The modern day government or political units should endeavor to reach out to the grievances aired out by political extremists. On a religious scale, it is imperative for the states to try out to counter the effects of religious extremist. The killing religion propagates for modern day hijacking of planes and children, like the Nigerian Boko Haram and the al-Qaeda not forgetting the al-Shabaab in present-day Somalia. In this submission it is practical knowledge to denote killin g religions with modern terrorism. References: Armstrong, K. (2014). Fields of blood religion and the history of violence. New York, N.Y.: Books on Tape :. Docker, J. (2008). The origins of violence religion, history and genocide. London: Pluto Press. Top of Form Bottom of Form Ellens, J. (2004). The destructive power of religion: Violence in Judaism, Christianity, and Islam. Westport, Conn.: Praeger. Top of Form Bottom of Form Pallmeyer, J. (2003). Is religion killing us?: Violence in the Bible and the Quran. Harrisburg, Pa.: Trinity Press International.

PHILADELPHIA, HERE I COME! :: English Literature

PHILADELPHIA, HERE I COME! A young prospective man called Gar O 'Donnell is the centre point of the book 'Philadelphia Here I Come'. The action takes place the night before and the morning of Gar's departure for Philadelphia. Gar lives in a small village in County Donegal called Ballybeg. Gar finds his home life very boring and repetitive. Through out the book Gar shows his feelings about the village by what he says and does. "Aye, and but for Aunt Lezzy and the grace of God, you'd be there tonight, too, watching the lights go out over the village, and hearing the front doors being bolted, and seeing the blinds being raised; and you stamping your feet to keep the numbness from spreading, not wanting to go home, not yet for another while, wanting to hold on to the night although nothing can happen now, nothing at allà ¢Ã¢â€š ¬Ã‚ ¦". This is one example were Gar shows his realistic views. The book was set in the 1960's, and at this time Ireland was a lot different than it is today. There was a lot of Irish emigrating to nearer countries to live a new life. One reason for this was because the Irish economy was in a depressed state. The people of Ballybeg were slaves of routine, and they had very little to do in such a small community. Gar soon realises that he will never be able to live an exciting life in Ballybeg and soon recognizes that he has no future in his home village. This leads to Gar deciding to move to Philadelphia, where he hopes life has a better impact on his future. There are many reasons for Gar wanting to leave Ballybeg. Gars life has been a very emotional time. Gars mother died shortly after his birth, this was a huge upset for him and his father. To make things worst Gar's father, S.B, does not get on with his only son, even know Gar lives and works with him. They see each other every day and still their communication levels are low. ''If he wants to speak to me he knows where to find me! But I'm damned if I'm going to speak to him first''. This is one example of were Gar gets so annoyed he starts to take it out on poor Madge who is trying to help. Gar doesn't mean to but it is he is so annoyed at the sate of his life. They only communicate when essential. Gar is leaving for Philadelphia in the morning, and still his father does not take this in to consideration to offer him a fare well. PHILADELPHIA, HERE I COME! :: English Literature PHILADELPHIA, HERE I COME! A young prospective man called Gar O 'Donnell is the centre point of the book 'Philadelphia Here I Come'. The action takes place the night before and the morning of Gar's departure for Philadelphia. Gar lives in a small village in County Donegal called Ballybeg. Gar finds his home life very boring and repetitive. Through out the book Gar shows his feelings about the village by what he says and does. "Aye, and but for Aunt Lezzy and the grace of God, you'd be there tonight, too, watching the lights go out over the village, and hearing the front doors being bolted, and seeing the blinds being raised; and you stamping your feet to keep the numbness from spreading, not wanting to go home, not yet for another while, wanting to hold on to the night although nothing can happen now, nothing at allà ¢Ã¢â€š ¬Ã‚ ¦". This is one example were Gar shows his realistic views. The book was set in the 1960's, and at this time Ireland was a lot different than it is today. There was a lot of Irish emigrating to nearer countries to live a new life. One reason for this was because the Irish economy was in a depressed state. The people of Ballybeg were slaves of routine, and they had very little to do in such a small community. Gar soon realises that he will never be able to live an exciting life in Ballybeg and soon recognizes that he has no future in his home village. This leads to Gar deciding to move to Philadelphia, where he hopes life has a better impact on his future. There are many reasons for Gar wanting to leave Ballybeg. Gars life has been a very emotional time. Gars mother died shortly after his birth, this was a huge upset for him and his father. To make things worst Gar's father, S.B, does not get on with his only son, even know Gar lives and works with him. They see each other every day and still their communication levels are low. ''If he wants to speak to me he knows where to find me! But I'm damned if I'm going to speak to him first''. This is one example of were Gar gets so annoyed he starts to take it out on poor Madge who is trying to help. Gar doesn't mean to but it is he is so annoyed at the sate of his life. They only communicate when essential. Gar is leaving for Philadelphia in the morning, and still his father does not take this in to consideration to offer him a fare well.

Film Reflection Good Bye, Lenin! Essay

I had mixed feelings about the movie Good Bye, Lenin! While I enjoyed watching Alex run into new challenges and come up with new solutions in scene after scene I felt the movie became too long and repetitive. I do however think the movie succeeded as a comedy, and as a glimpse into the history of Germany. I liked how the Becker used comedy to tell a sad story because it made it easier for the audience to watch. There were also many funny characters that accentuated people’s views of the political turmoil during that time. I noticed that the older generation shared a lingering nostalgia for the East Germany of the past while the younger generation saw a whole new world of opportunities and freedom opening up in front of them. The hurdles that Alex would go over for his mother made me really connect to him as a character. He was willing to do so much for this relationship and he believed so fully that what he was doing was right that you didn’t dare question him. In class we talked about how the director could have done more to give us a feeling of suspense and drama. Instead of leaving us hanging Becker actually sped up the scenes so we would get to the climax of if Alex’s scheme worked faster. I understand why people wanted that feeling of suspense but I believe that this was an artistic choice chosen to give the movie the feeling of things moving too fast. No matter how badly Alex wanted to stay suspended in the past the present and future were rushing towards him. By speeding up the scenes we were given that same feeling, the results were always coming quicker than we expected or often wanted. Something I wish Becker had done different was the end of the movie. When the movie finished I felt conflicted and betrayed. This was because Alex’s mother knew of Alex’s scheme at the end because she was told by his girlfriend. They then all pretended she still didn’t know for Alex’s sake. I don’t know why this bothered me but I felt angry at her for ruining all the work and then lying. It angered me the most because he was so close to succeeding. I believe Becker wanted us to feel this way at the end of the  movie to represent the strengths of relationships and the reality that Alex could only twist reality so far. His mother had become confused and in a way it was better for her to understand. I wish however the end had been different and that his mother could have truly passed on in his made up world.

Journal Article Review Homeless Veterans Essay

At the time of this article, Dr. Brenda B. Benda, author of this article, was a Professor in the School of Social Work at the University of Arkansas at Little Rock. Current bibliography information could not be located. Objective of Article: This article examined gender differences in predictors of readmission to inpatient drug treatment among homeless veterans because Veteran Affairs (V. A. ) medical centers currently do not have services that are designed specifically for women and that there is limited sensitivity about or understanding of women’s needs at the V. A. edical centers (p. 60). At the time of this study, Selgado’s study (as cited in Benda, 2005) shows women only comprised 5 percent of veterans with access to health care services in the V. A. , or approximately 1. 4 million of a total of 25. 5 million veterans. The lack of specialized services seems the primary reason that most women seek medical services outside the V. A. , often at their own expense. Therefore, a study of factors associated with substance abuse relapse among homeless veterans will provide useful information for designing specialized services at the V. A. for women in drug treatment (p. 60). Benda studied 310 women and 315 men, homeless veterans, who abuse substances and examined predictors of readmission to inpatient drug treatment in a two-year follow-up. This study appears to be the first study of gender differences in predictors of readmission among homeless veterans, and it examines the possibilities of various social support systems mediate or moderates the relationships between different traumatic experience over the life span and readmission (p. 59). Purpose of Article: The purpose of this article is to examine and answer the following research questions: (1) what gender differences, if any, exist, in predictors of readmission to inpatient care for drug abuse among homeless veterans, (2) are abuses at different stages of the life span, combat exposure, and recent traumatic events commensurate predictors, and do employment, housing, family or friend relationships, and spirituality (3) mediate or (4) moderate the relationships between traumata and relapse (p. 63). However, Benda limited this study to the analysis of employment, housing, social support, and spirituality. This study also offers preliminary information for designing and prioritizing specialized services at the V. A (p. 63). Methodology and Procedures: The institutional human subjects review board at the V. A. approved the study. A convenience sample of all homeless female veterans that entered an inpatient V. A. domiciliary program for substance abuse was selected over a three-year period. Only 13 women, or 4 percent, that entered this program declined to participate in the study, leaving 310 women who responded to the survey. A systematic random sample of homeless men that entered the same program over the same three-year period was selected to have an equivalent number of men (p. 64). Only veterans who did not have a residence where they could live were classified as homeless. Veterans were considered homeless if they had spent at least a week in the 30 days preceding the admission to the V. A. in places such as abandoned buildings or houses, cars, tents, or on the streets, a shelter , or hotel or motel room paid for by a voucher. A written consent to participate in the study was obtained from all veterans before four staff social workers conducted two intake interviews which were conducted within the first two weeks of admission (p. 66). A third interview was conducted at discharge from the inpatient domiciliary program to aftercare services-this interview provided client evaluations of the inpatient program and an assessment of emotions and thoughts that are often problematic to survival in the community. The final interview (aftercare interview) was conducted two months after release from the inpatient domiciliary program to find out what extend traumatic life events and various social supports predict tenure in the community (p. 66-67). The outcome analyzed was the proportion of time in the community without readmission to an inpatient program for substance abuse and other psychiatric disorders during the two-year follow-up study (p. 67). This outcome was selected because the primary goals of domiciliary programs are to lengthen the period of sobriety and independent living among homeless veterans. Individual follow-ups were used, so everyone was followed for a full two years, or until they were re-hospitalized for substance abuse or psychiatric disorders (p. 68). Findings: The findings show that sexual and physical abuses in childhood, during active duty in the military, and in the past two years are more potent predictors of readmission for women than for men. Women’s readmission to inpatient care for drug abuse also is heightened more by increases in depression, suicidal thoughts, and traumatic events, whereas it is lessened with greater family, friend, church, and other support (p. 75). The findings also showed men’s return to inpatient treatment increases in likelihood with greater substance abuse, aggression, and cognitive impairments, while it decreases with more employment stability and job satisfaction (p. 75). Conclusion:  This study found some statistical interactions that are important for further investigation in research and practice which show that stable housing and employment, spiritual well-being, and family and church support are more positively related to tenure in the community for women who have experienced less childhood abuse and recent traumatic events. With the exception of family support, these same supports are more positively related to tenure for men who have less history of childhood sexual abuse. Numerous questions also arise from the findings such as: (1) why social supports reduce the effects of traumata more for persons who have experienced lower level of trauma, (2) how social support assuages traumatic events, and (3) what combinations of social supports of traumata are optimal (p. 78). Opinion: The writer’s personal experience of working with Homeless veterans who suffers from indicators such as substance abuse, personal traumata, and combat exposure is clearly discussed and evaluated in this article. The writer also applauds this journal article for the in-debt analysis which provided guidance for the V.  A. in implementing the current Homeless Veterans Initiative of 2011 which provides a range of services to homeless veterans, including health care, housing, job training, and education (Department of Veteran Affairs, 2012). In addition, the writer also believes that treatment of substance abuse, mental illness, and personal traumata should be at the forefront of the implementation of these programs for homeless veterans. Without evaluation and treatment of these conditions, recurrence of homelessness will be evident.